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Diamond shapes,
compared.

Shape describes a diamond’s outline and facet style. It affects appearance, face-up dimensions, setting choices and how other characteristics such as color and clarity present.

ROU

Round

The dominant brilliant shape, engineered around strong light return and standardized cut evaluation.

OVA

Oval

An elongated brilliant outline that can create strong finger coverage for its carat weight.

EME

Emerald

A rectangular step cut known for broad flashes and a hall-of-mirrors appearance; clarity characteristics may be easier to see.

CUS

Cushion

A square or rectangular outline with rounded corners, available in multiple facet patterns.

PEA

Pear

A hybrid teardrop outline combining a rounded end with a point.

MAR

Marquise

Long, pointed outline with substantial face-up spread; symmetry matters.

RAD

Radiant

Square or rectangular outline with trimmed corners and brilliant-style faceting.

PRI

Princess

Square brilliant-style shape with pointed corners.

ASS

Asscher

Square step cut with clipped corners and a geometric, layered appearance.

BBB BUYING PRINCIPLE

Carat is weight, not visible size.

Two diamonds of identical carat weight can have different face-up dimensions. Always compare measurements, proportions and videos/images alongside carat weight.